Why Woocommerce Is The Right B2b Platform?

Being known among the world’s fastest-growing platform, Woocommerce has taken the
e-commerce industry by storm. For those who are getting acquainted with the free WordPress plugin for the first time, it is meant to transform any WordPress website into a fully-fledged eCommerce system. One can even add products, structure them into different categories, list them on the website, take orders and receive payments online.

Over a couple of years, a sudden change has been observed. Businesses especially B2B businesses have started integrating with platforms. They get connected with shopping carts, marketplaces, payments systems, carriers, and other solutions that fit into the e-retail process and businesses around it. WooCommerce is among them.

Why the Rush to Integrate?

Now there are two possible reasons to think of WooCommerce Integration for B2B Software.
First, you aim to form a core set of functionalities to make solutions as rich as possible
Second, you are expanding your system’s capabilities to fit the needs of more clients and thus increase your market share.

No matter which reason motivates you, WooCommerce is one of the most common yet best choices to consider. Do you know why?

The platform is a proven industry leader that powers more than 30% of all web stores. Hundreds and thousands of its users make a good number of potential clients for both seasoned market players and ambitious startups! The capacity to retrieve, update, delete, and synchronize data from WooCommerce stores can also be useful if you are planning to expand your product family.

Features require a Wholesale business website

Pricing structure- Wholesale sites have different picture structures for different customers. One always have the option of offering discounts, quantity-based costing, dynamic pricing for certain products for specified customers, etc. A wholesale store scenario is dynamic, and hence, the pricing cannot be the same for every customer.

Regulated Checkout Procedure- Wholesale websites never allow each and every single order to be checked out. There are certain conditions such as the credit history of the customer, the geographical location of the customer, a tie-up with a courier company and so forth. Of course, these rules may differ from site to site but not drastically.

Navigation and search- This feature is as important for a B2B as well as the B2C company. Wholesale sites must comprise a search option for users to type in what they are looking for. At the same time, they must be able to navigate easily through a large product base and get to their search query. Some wholesale websites have filters for navigation based on specifications such as category, size, color, price, etc.

Responsiveness- Such websites are responsive across many devices like mobiles, tablets, and iPads. As a site owner, you should analyze what devices your customers generally use and make the website responsive accordingly.

Quick order- Today’s customer tend to be precise, they exactly know what they want right down to the product number, dimensions, and quantity, wholesale business websites have a ‘Quick Order’ form. The customer enters the details into the form, adds it to the cart, and checks out.

Sales agent support- Wholesale websites can collaborate with sales reps and have them cater to the customers. The rep can build a relationship with customers and carry out product ordering for them. He also helps with marketing the website. This proves beneficial for both the rep and the site.

Benefits of using WooCommerce

• It’s free
• It offers immense flexibility in categorizing products on the website
• Extremely easy to learn and use for newcomers
• Readily available tutorials all over the web
• A very versatile plugin, it can integrate an e-Store, website, and blog in one place
• Offers a lot of scope for customization of website appearance
• Covers analytics tools
• Has hundreds of extensions to choose from
• Looks extremely professional

On and all, I would like to conclude by saying that don’t pick a WooCommerce development company because it is well known, or it seems inexpensive. Choose a platform only after understanding your company’s B2B opportunities and unique requirements.

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